Hello dear
Welcome To ASSET
ASSET is a captivating culinary experience nestled in the heart of New York City. With a focus on modern Asian fusion, the restaurant offers a well-curated menu featuring mouthwatering dishes like Pork Potstickers, BBQ Marinated Pork skewers, and a silky Japanese Cheesecake. Diners rave about the impeccable service and vibrant atmosphere, making it ideal for both intimate meals and celebratory gatherings. The creative cocktails complement the diverse flavors on the plate, creating a memorable dining adventure. From the inviting ambiance to the expertly crafted dishes, ASSET stands out as a must-visit destination for food enthusiasts seeking a unique and delightful experience.
Today's Suggestions
Explore the featured selections!
Pork Potstickers
Udon Stir Fry
Honey Soy Duck Breast
Crispy American Red Snapper
About
ASSET
Welcome to ASSET, a culinary gem nestled in the heart of New York City at 329 Columbus Ave. This vibrant restaurant showcases a thoughtfully curated menu that masterfully blends Asian and American flavors, creating a unique dining experience that keeps patrons returning for more. Whether you’re in for a casual bite or a celebrated occasion, ASSET offers something for everyone.
ASSET shines with its array of snacks designed to tantalize your taste buds. Start with the Shishito Peppers dressed in ponzu and roasted sesame, or the indulgent Burrata with roasted squash and spiced seeds. Each dish is not only flavorful but also crafted with care to offer a delightful communal dining experience, perfect for sharing with friends or family.
The sushi rolls at ASSET are another highlight. The Spicy Tuna Roll with its creamy avocado and crispy tempura flakes speaks to the precision and attention to detail that embodies the spirit of this establishment. Meanwhile, the Dragon Roll, a combination of freshwater eel, cucumber, and avocado, showcases the creativity that runs through ASSET's menu. These rolls serve as a testament to how traditional flavors can be innovatively reimagined.
For those looking to explore hearty offerings, ASSET does not disappoint. The Honey Soy Duck Breast, paired with Japanese sweet potato, is a revelation. Guests rave about its juiciness and tender texture, making it a standout dish that epitomizes the restaurant's commitment to high-quality ingredients and masterful preparation. The Crispy American Red Snapper is equally memorable, complemented by a burst of Thai peanuts and velvety coconut milk, reflecting a rich tapestry of flavors.
As for ambiance, ASSET offers a modern and inviting space that sets the mood for an enjoyable dining experience. Patrons frequently comment on the welcoming vibe, attentive staff, and the overall aesthetic that makes every meal feel special. Whether celebrating a birthday or enjoying a solo outing, guests are often captivated by the restaurant's atmosphere and are treated to attentive service that enhances their culinary journey.
Drinks at ASSET further elevate the experience, featuring creative concoctions that pair beautifully with the food. Signature cocktails like the Ping Guo-Timi and Lychee Island Elixir not only add a refreshing touch but also illustrate the restaurant's dedication to offering memorable and unique flavors.
With accolades from customers who praise the impeccable food and unparalleled service, ASSET is undeniably a must-visit for food lovers in New York. Whether you're indulging in the rich flavors of the Crispy Mandarin Chicken or savoring the chef's recommended dishes, each visit promises delightful discoveries. Come and experience the essence of fusion cuisine at ASSET, where every meal is an opportunity to celebrate food in all its forms.
People talk
Our Guestbook
“ I dined at Asset for my birthday and the experience was fabulous. The staff was great and super attentive. The food is impeccable with a great selection of items for both happy hour and general dining. The drinks are creative and tasty. Only hiccup is their bathrooms do not have a changing table and with an infant, it was a challenge. ”
“ Had an amazing experience! I took myself on a solo date on Valentine’s Day. I sat at the bar, mesmerized by the atmosphere. I knew I wanted Chinese food but didn’t know what to order from the menu, so I asked the bartender for her recommendations. I wish I got her name. She definitely did not disappoint! For appetizers, I ordered wings and jalapeno yellowtail crudo. Wings are always a MUST and theirs is delicious. I am not big on sushi but the sauce for the yellowtail completes the dish! For my entree, I got the honey soy duck breast... it was so juicy and tender. I can taste it as I write this review lmao. I tried three different drinks, ping guo-timi (fav), lychee island elixir and plum 75. My night out came up to 140, which is a bit pricey, but not when you’re treating yourself. I also heard for my next visit, I have to try the steak. They’ll definitely see me again! ”
“ Went for a friends birthday- food and service were incredible! Such a great vibe. Would recommend for large party dinners. ”
“ Everything was incredible. Celebrated my birthday here and I can’t wait to come back again. Carlos made excellent recommendations. The food, the service, the ambience - everything exceeded expectations. Thank you ASSET staff! ”
“ Wow! I mean, I was not expecting this last min invite to be this good! From the moment you arrive, the front already gives you a welcoming vibe. Once you enter, the ambiance is simply cool, modern, zen & pretty. From the bar to high tables to the 2nd floor and bathrooms, this psot was designed well. The staff was very friendly attentattentive and careful with dietary restrictions & allergies. The drinks were very interesting & delicious. The food! Absolutely delicious! Beautifully presented with such an array of tasteful fusions. I ate way too much but had the pleasure to try a lot! And then there were desserts . They were very interesting, to say the least creative with flavors that keep you wondering. From the macaroons to the cheesecake, chocolate mousse, and the corn/crepe cake. . . Absolutely well crafted and presented. I say, this is a must! Def recommend it and will definitely be back. ”
“ I came here for my birthday, there were 6 of us in total. We each ordered appetizers and when I tell you everything was delicious, it was delicious. The waiter recommended a plum cocktail, that too was delicious. I got the steak for my main course and it melted it my mouth. ”
“ So good! Loved the drinks. Sat at the bar because we didn’t have reservations. Got dumplings to start, only wish is it came with a dipping sauce but we didn’t ask for it. Got the lobster fried rice and steak to share. Delicious. Only thing we weren’t a fan of was the crepe cake. Wanted to try it and it wasn’t bad just not our thing. Not sure if it’s suppose to be hot or cold but it was cold so that threw me off. But still rating high because the ambiance, and customer service was great and sometimes I just like to try new things even if it’s not for me ”
“ We celebrated my friend’s birthday here and everything was perfect! The food was not only delicious but beautifully presented. Every dish looked like a piece of art. The atmosphere was great, and the service was outstanding. A special shoutout to Chef Franco, who personally checked on us throughout the night and made sure we were happy with everything. He truly made the experience unforgettable. Highly recommend this place! ”